Simple Tips For Boosting Your Email Open Rate
By James Kupe
If you have an email database and you are using email marketing to promote your products and services, one of your most important goals should be to get as many people to open your emails as possible. That’s why your message’s subject line is so important. The fact is if your readers don’t like your subject line, or if it doesn’t resonate with him or her, they’re not going to open your message. And that means they’re not going to click through to your offer, and they’re not going to buy from you.
The fact is, your subject line is the most important part of your email message. If it doesn’t get your readers’ interest, your open rate is going to be terrible. And if that’s the case, you’re wasting your time using email marketing. One of the best ways to increase your email open rate is by using compelling subject lines that offer or promise a result to your readers. If you can include hooks such as curiosity, benefits, controversy, and other factors such as timely news or tips, that is also going to increase your open rate. Having said that, simply using a touch of curiosity is always a great place to start.
Let’s look at an example. Imagine you’ve used a subject line such as, “Is this the worst movie ever shown to a live audience?”. It would probably get people curious so they would at least open your message. And when they do, you could talk about a really bad movie that’s somehow related to your niche market, or has something to do with your product or service. You could show how the movie relates to solving a problem your reader has, and then make them an offer based on that.
In fact, you could go even further by adding drama, or promise a result or benefit in your subject line. Then in your message, tie it together so it all makes sense. Another great idea is to use two different subject lines and split test the results. You are looking for the one converts the best, because in most autoresponders like Aweber, you can resend the same message (with the best subject line) to anybody who didn’t click on the original message. By doing that, you’ll get even more people to click the link, open and read your message, and take the action you’d like them to take.
Another great idea is to spy on the top businesses in your market. Create a Gmail account specifically for this purpose, and then opt in to as many competitors lists as you can find. Make a note of the subject lines they use, especially if they use them more than once. You should be able to get on a lot of lists, so you can see how your competitors entice people to open their emails.
One of the simplest and lowest cost businesses you can start is becoming an affiliate marketer. But most people really don’t know what they are doing and get stuck in an endless loop of buying new products trying to find an answer. Learn how to build a profitable affiliate business by visiting this page And Aweber is a pretty good autoresponder system, but it’s not perfect. Read this Aweber review to get all the facts.