What is a Lead Generation Website?
A lead generation website is one that inspires a visitor to make an inquiry or opt in to receive more info about services and goods.
When setting up a new website for the purposes of lead generation, or evolving a site that hasn’t got an opt-in box, consideration should be made when selecting an email program.
Lead Generation Website Autoresponders
There are many excellent firms which will handle all of your emails, such as Aweber and MailChimp, and these programs can be engineered to send out a collection of pre-written messages as soon as somebody signs up. In most cases you can choose to require a double opt-in process to help protect both you and your prospects from getting penalised due to spam grumbles or not. I have found requiring prospects to confirm their request for detailed information seriously decreases the amount of leads you’ll ultimately get.
You will also wish to write your mails to provide valuable content – not just a sales spiel. Think about it. How long do you stay subscribed to an e-mail list that offers nothing more than apretentious sales message every other day?
Consider also the data you ask for when you design your opt-in box. Folks don’t love giving out too much information at first, but always get the subscriber’s first and last names and you can have a box for any other info pertinent to your business. For example, you might have a drop down box that lists the products on your site and from that you can find out in particular what info your customer is attempting to find. If you have six different products you can then build 6 different list within your e-mail program and target information and other products especially to those folks.
If you set up autoresponders or any sort of e-mail campaign, it’s important that your mails are checked and checked again. Many folks are not impressed by spelling mistakes, and even more will not read an email that is a mile long. Make your emails precise and to the point, and drafted in short paragraphs, in easily digestible lumps.
Once your list has grown to a respectable size, you can send out a once a month newsletter, informing customers about new goods and services you have added.
Address your customer by his first name, not “dear customer” as is frequently seen, and write your copy as if you’re writing to a friend, don’t blind subscribers with “get this” or “buy this”, it turns folks off. The easiest way effect a sale is by helping folks, by giving them important info and anything free is good, for example a free ebook.
Ensure that everything you send your customer is applicable and of value. If your “unsubscriber” list builds too quickly, that is a sure sign you are doing something wrong, though you will always get some folks that unsubscribe.
So understand that your auto-responder and the e-mails you send out are at the heart of your lead generation website. You would not have a lead generation website without it. So spend a while modifying and refining this aspect of your system. Do not simply t a bunch of e-mail pitches. Relate. Form a relationship. Ask for feedback and participation.
A lead generation website never sleeps so that you can!